Farewell — Poster Series and Motion, 2026
Farewell is a conceptual poster and motion project examining the New York City subway as both infrastructure and lived experience. Using the MetroCard machine as a visual and symbolic anchor, the project explores themes of movement, repetition, and pause within shared public space.
The project was extended into motion through two Adobe After Effects compositions that reimagine the posters as advertisements within their environment.
These posters explore a nostalgic visual language, drawn from retro pop color palettes and 1980s commercial graphics. Bright, saturated hues and simplified forms contrast the mechanical nature of the MetroCard machine, referencing the optimism and graphic boldness often associated with earlier eras of advertising design.
Objective: Explore how graphic design can exist across print, motion, and environment-based applications. Designed in response to the recent phasing out of the MetroCard and its machines, the project uses this system as a visual anchor to examine nostalgia within NYC's subway system.
My Role: Concept development, poster design, layout systems, photo compositing, motion design using After Effects and Premiere Pro, sound design, mockup creation, and creative direction.
Type and image development began through hands-on experimentation, establishing a grid system before introducing imagery. This workflow guided how photographs were composed, shaping a final system that balances structure with human irregularity and alludes to the meaning behind the work.
The posters were translated into motion through environmental mockups and time-based experiments. One piece situates the work within a subway advertisement, while the other completely reimagines a single still image using layers of digital compositing, camera movement, and sound to simulate recorded footage and an immersive experience for the viewer.